The influence of floral notes in high-end vodka

Hey, I've been trying out some high-end vodkas lately, and I've noticed a lot of them have floral notes in their taste profile. I'm curious about this. How do floral notes, like hints of linden flowers or jasmine, actually affect the overall flavor of vodka? Does it enhance the drinking experience, or is it just a gimmick to make it sound fancy? Anyone else noticed this in premium vodkas?